Seriously, though here’s how I’m using AI in my therapy practice this month

The other day, I asked ChatGPT to go back through my most recent chats and summarize how I’ve been using AI in my business.

Because I knew I’d been using it a lot and I wanted to get meta for a second (because well, I’m a therapist)

Here’s what came up:
Lately, my favorite use of AI is marketing support.
​Not in a “write everything for me” way but in a “make this sound sharper, clearer, and more me” way.

A real example? I was brainstorming ideas for an IG reel and I literally told ChatGPT:
“I love 2 and 7. Can you make these even more specific and nuanced? Like nuanced AF, so my ICA is like ‘omg are you in my head?’”

It delivered. Because the real magic of AI isn’t generic, it’s specific. Especially when you know what you want to say, but you don’t want to spend all day trying to find the words.

Here’s what I’ve been doing lately:

Instagram Captions + Reels
​I start with a raw voice note, a messy idea, or something I heard in session. AI helps me turn that into a hook, a caption, or a reel concept. Funny story--the other night, I was lying in bed next to my husband (he was already asleep), and I had an idea for a reel I didn’t want to lose. So I grabbed my phone, whispered a voice note into ChatGPT, and let it help me turn it into a post.

He half-woke up and said, “Who are you talking to?”
​I whispered, “ChatGPT.” 😂

Website Copy
​I rewrote my homepage and service offerings for my private practice using AI as a first draft partner. The goal? Edgy, boutique, and clear not therapy-speak.

Newsletters + Emails
​When I want to riff like this — casually, helpfully, like I’m talking to my people, AI helps me shape the flow so I’m not rambling. (Though I still ramble sometimes. You get it.)

SEO + Strategy
​ From meta descriptions to keyword-rich headers, I’m using AI to make my site more searchable. I’m asking for help with headers and keyword-richh blog posts. Because you can’t help people if they can’t find you.

Course Marketing + Landing Pages
​I used it to help build the landing page for my upcoming dating course I co-created with Brittani Procknow, turning big ideas into clear, clickable, compelling language.

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I’m not outsourcing my voice. I’m refining it.

AI helps me say the thing I meant to say. More clearly. More confidently. And with way less late-night screen staring.

✨ PS: I’d love to hear from you.
​Have you tried using AI in your practice yet? Hit reply and tell me what’s worked, what’s felt awkward, or what you’re curious about. I genuinely want to know how other therapists are navigating this.

And if you have a colleague who’s AI-curious but overwhelmed by all the noise, forward this to them. We need more smart, grounded voices in this space.

Savily yours,

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Lori

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Lori Husband, Ph.D.

Psychologist & AI enthusiast